Friday, 22 April 2016


Evaluation
Our assignment was to take shots at unique items and then upload them onto Photoshop and then make a pop art piece from the images that we have taken. Also we taken the shots under a seamless background because this excludes all of the background colour and shadows are all erased. With settings such as a low aperture and a low ISO to get the most detailed image we possibly can and shutter speed isn’t a problem because we wasn’t taking a shot of a moving object so we could use a long shutter speed and still capture a fine image.
Pop art came about from New York when artists took everyday objects and put them into a unique background or even repeat the image but different colours and I a cartoon artistic way which also makes the image pop.
For research I looked at a lot of images from Google to look for inspiration and Ideas in which we can then add into our own pieces to create a pop art image that I can create.
I looked into artists that have created pop art work and I came across Roy Lichtenstein, Andy Warhol, Robert Rauschenberg and David Hockney and took a few images from each artist which I liked and that could help me with my final design.
I intended to produce a pop art piece in which I will use one of my images and then use this 6 times on the page but each image has a different background. I would then edit the curves and levels of the item I have chosen and give it an electric blue look but unlike the background I will be keeping the image colour the same in the blue.
This piece wasn’t time consuming because creating the final image was simple and just a use of duplicating the same image and editing the blending options for the shapes which I used for the background to change the colour of them.
The considerations I had to take in was that I had to get a really sharp image around the bottle so I had to really zoom into the image to get all the white background of the image to give me a clean sharp image.
Yes my images matched my proposal because I took into account before that I wanted something simple and easy to do but also have the pop art uniqueness still in the image but also not having a rushed image. But If I was going to do this again I probably would have made more than 2 pieces with a range of images like the trainers and the Radox.
The things that we would usually need to take into account such as location and lighting wasn’t a problem in this because we had a seamless background and the location was fine because it was always free and during college hours. The other things such as camera setting was that we would use a low ISO such as 50 because we had a good light source and wanted to get as much light into the lens as possible so our image would look crisp. Aperture we used the lowest we had which was f8 because we didn’t need a wide depth of field because we just wanted to focus on the one image. The background was white so we could focus even more on the image and won’t have the camera being thrown off by other colours.
Editing techniques I firstly used was the curves to get the electric blue look by inverting the colours when I was playing around with them. I then changed the levels to make my image brighter and a sharper contrast. I used 6 squares to create background and then cropped them down so the image was balanced and the squares was fair and equal. Then I imported the image over then duplicated the Disaronno bottle and made them equally in the centre of each square creating the pop art piece. I then looked at my image at first and seen the background colours looked to bright so I changed the hue and saturation of the background and made it darker making my image stand out more because it looks more bright.
 From looking at my images they was the ones I wanted and fit my proposal but if I was to do this again and had time I would have used the redheads to create an even brighter area because on some off my images the shadows was visible but if I was to use a redhead that would be more time consuming setting up the background and getting all the lights set up so the one we used was a soft box which was decent at excluding shadows and quicker and safer to set up because the light wasn’t exposed at its hottest like a redhead.  But by using this I was able to get my images to fit my purpose of what images I wanted and was going to use.



Friday, 18 March 2016

POP ART – Memory test

2.1 Use contextual awareness to support the development of ideas for visual production.










Q1 – Detail two reasons why we change the ISO
we change the iso because if we lower if we control the amount of light allowed in the shot.
Digital cameras convert the light that falls on the image sensor into electrical signals for processing.




Q2 – Explain the difference in depth of field between a wide and a narrow aperture
lowering the aperture decreases the amount of detail over a wide range of area but increasing allows you to have a deep depth of field



Q3 – List four consideration your had to take into account when producing your pop-art photography. For example, depth of field, shadows etc)
shadows i got rid of by using a light box so this wasn't a problem
i needed a low depth of field because im not trying to capture a wide shot of lets say a detailed scenery i just wanted to focus on one object




Q4. Describe when would you choose to use the ‘A’ and the ‘P’ modes on a camera

he Program mode. This is the mode that I shoot in most of the time. The camera does the exposure and the focus. You can however set the exposure compensation, which is the only control (other than the flash) you need most of the time for snapshots. The nice thing about this mode is, it is completely automatic, but you have control over the flash, which is what you need for your snapshots.
The Automatic mode. This is what most people set when they look at a camera for the first time. The problem with this mode is that the camera will invariably choose the wrong moment to turn on the flash, usually ruining your planned picture. Really, just use mode P, and turn on the flash when you want it.

Friday, 4 March 2016

What is pop art?
Pop art is an art movement that emerged in the mid-1950s in Britain and the late 1950s in the United States. Among the early artists that shaped the pop art movement were Eduardo Paolozzi and Richard Hamilton in Britain, and Robert Rauschenberg and Jasper Johns in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising and news. In pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material.
https://en.wikipedia.org/wiki/Pop_art

History of pop art

Started in 1950's
Ended in 1970's
Pop art is now most associated with the work of New York artists of the early 1960s such as Andy Warhol, Roy Lichtenstein, James Rosenquist, and Claes Oldenburg, but artists who drew on popular imagery were part of an international phenomenon in various cities from the mid-1950s onwards. Following the popularity of the Abstract Expressionists, Pop's reintroduction of identifiable imagery (drawn from mass media and popular culture) was a major shift for the direction of modernism.
http://www.theartstory.org/movement-pop-art.htm

Key features of pop art

Pop art was mainly seen in consumer products and advertising, making it highly reachable for everyone. It is mainly characterized for its simple and everyday images as well as its use of block colours, but it has other features.

Also common is the use of everyday objects or images as the centerpiece of an artistic work, exalting the banal and seemingly worthless as a unique object, as with the famous Campbell's Soup by Andy Warhol used in one of his best known works. It is a bold step in the discussion of what is art and what are its limits, using a mass-produced item without an obvious aesthetic or artistic value as a cornerstone in the history of modern art.

Pop Art Artists


Andy Warhol
Image result for andy warhol
http://www.tate.org.uk/art/images/work/AR/AR00219_10.jpg
http://ichef.bbci.co.uk/news/660/media/images/78824000/jpg/_78824834_0c6d8241-b8de-46ed-b2f7-49345f66bcf0.jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqS0ovwFmcVLwAWC1RSdtzhJ9DhIzpAzZEKrABd8AY2FV-hVTdKHh2FMcLE3QdV45vKdqoSDGb7EGWrgoeuVQMskYa3e0HCsGLyKL6cCp-YkrhCzD2mow8qKLlI4LXmdL5eFCZ83ftkpEq/s1600/AD8.jpg


roy lichtenstein


https://www.google.co.uk/#q=roy+lichtenstein&tbm=isch&imgrc=tc3ZDqDiNsb75M%3A

http://img09.deviantart.net/64ee/i/2011/320/4/0/roy_lichtenstein_emulation_by_squonkhunter-d2fsw3r.jpg

https://www.google.co.uk/#q=roy+lichtenstein&tbm=isch&imgrc=Jb2PRQQg1AN72M%3A

robert rauschenberg


http://s3.amazonaws.com/pace-production/images/artists/380/normal/open-uri20120908-6690-1l9sseg.?1347146946


http://www.visual-arts-cork.com/images-modern/rauschenberg-retroactive.JPG

http://soalife.com/wp-content/uploads/2014/09/092214-pop-art-101-rosenquist-e1411341715889.jpg

David Hockney

https://mozhansart.files.wordpress.com/2015/04/david-hockney-baby.jpg

http://trolleyla.com/wp-content/uploads/2011/08/David_hockney-ipad-3.jpg


https://livesandliberties.files.wordpress.com/2013/08/images2.jpeg

seamless product diagram


https://mattbrewinphotographer.files.wordpress.com/2013/06/hendersoncalighting.jpg

this would be perfect becasue of the positioning off the lighting becasue they exclude all of the shadows creating the perfect shadowless picture getting a crisp quality picture of the prop.
the only problem we have iswe only have access to 2 lights whcih will be placed where EL1 and EL2 are so we wont be able to exclude all shadows but try and get rid of the shadow as much as we can.

Pop Art Studios


http://cdn.hiconsumption.com/wp-content/uploads/2014/12/Foldio-2-Pop-Up-Photo-Studio-3.jpg


http://www.thisiswhyimbroke.com/images/smartphone-popup-studio.jpg
















https://s-media-cache-ak0.pinimg.com/736x/4d/98/6b/4d986b8e7bb4ee068caaf6b63a5972f5.jpg


http://www.kult.com.sg/sites/default/files/styles/640x350/public/Nike.jpg

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEht7g0ApQ0KEb0t_UTAUWrWE5kaq2Vxu7DzM3IFKGxOjED0Lt9D0A35Zu99jW2hKbsfhXES91j6OkPdh-3mkI5-W-kmJwAUV4fLdVcR9JTk3LFYCfHc_6A60ztvByih6jEnj1WfRJJ9PzdT/s1600/Nike+boots.png

https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiddqzmR48QGNR1j5QMyaNG5-RaQ4iB_OXfFPTq9jXz5IdmyCNVXfmQN_6kq_TGYu9Nub4m7bGxAY2Qa3tdDlxAEbDalm9qJACejRx_UtZMoLUXKqcER-vG2NCsEM_Pt4mnj9GomGERM0jw/s1600/NIKE+SHOES+POPART2.jpg




Proposal


I am going to create a piece of art in the style of pop art using my own shots that I will be taking of items that I have brought in to take a shot of. I’m going to be bringing in a bottle of Disaronno a bottle of Smart water and tub of Pringles my red trainers some Radox shower gel and I’m going to take a shot of a wine bottle that I see inside the classroom. I chose these objects because they are colourful and also everyday items. Instead of a seamless background to help take my images I used a soft box instead and shoot the images from above.
Then I am going to upload them to Photoshop in which I will then create a pop art piece by using the same image but with different backgrounds and even change the hue and saturation of my image to make it pop more. I was going to create the one where I have a montage of my image because the cartoon effect would have been time consuming and quite a hard task as I have not come across that type of editing yet.
My purpose of all this is to show that I have a clear understanding of pop art and able to create a piece of pop art in which I would then put on display on black card to help my bright image pop